"Stand up and show the world what makes you perfectly, imperfect.
We want
you to highlight the features other brands encourage you to cover up.
Because
life isn’t about finding yourself,
life is about celebrating who you really
are."
This is how the famous makeup brand Illamasqua describes its new collection:
I'M PERFECTION
and the best thing is that they actually try to make features like freckles or beauty spots stand out. They give them a meaning, they consider them as a beautiful thing nature gave us. More and more foundations from other brands are trying to get rid of such features, covering up everything and giving us that cakey effect that we hate. This collection is aimed to re-discover the actual beauty meaning: a beautiful face is not just a smooth, pale one. The kind of beauty they're promoting is REAL, perfect with its imperfections.
You should really go and check it out!
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